PUBLISH YOUR ARTICLES

Article Marketing; Does it Really Work?

2009-07-01T10:29:00.000-07:00

By Roy Aylmer

You are about to learn the Secret to get noticed on the internet without buying traffic using Article Marketing. You write your Article on any subject you care about and submit it to the web via article directories, ezine editors, and announcement groups. These articles are then syndicated all around the globe to thousands of on-line and off-line publications.

At the bottom of each Article is the author resource box, this is the key element of Article Marketing which contains a short author bio (about you and your site) and a link back to your website. Through submitting free reprint articles that are picked up by online publishers, you can effectively build links, increase search engine ranking, drive traffic to your website, and establish yourself as an expert in your niche. This of course is the secret to increased sales!

You don't need to be a J K Rowling! Everyday regular people use Article Marketing to drive traffic to their websites, increase their search engine rankings, and establish themselves as experts in their fields.

Article Marketing; How Does It Work?

Essentially, you write about 700 words on the subject of your favourite niche or hobbyhorse and then distribute it to various publishers on the Internet. When they publish it, you begin to gain credibility as an expert in your niche; this can lead to rapid traffic and sales growth on your web site.

If you try to get into the habit of writing just one or two a month - with practice, you will churn out a single article in less than half an hour. You then need to spend a bit more time reviewing it and ensuring it is suitable for publication.

Ezine editors and web site owners all over the internet are literally crying out for unique, excellent quality content they can use; because quality material is essential to encourage their subscribers to keep reading rather than unsubscribe.

For ezine editors and web site owners, content equals traffic. It's that simple, the more content you have, the more traffic you attract from the search engines, particularly engines like Google which are content-crazy, because content is what makes the web go round.

When you freely provide the content that publishers can use in their ezines and on their web sites, you can get your name all over the web rapidly, boost your credibility, bring you large levels of traffic and increase your own sales.

Article Marketing; How Do You Do It?

Article Marketing is not rocket science; however there are a few rules you must follow to guarantee that publishers are willing to circulate virtually every article you send to them.

1, Your Article must be between 400 and 1500 words long; 700 to 800 is the optimum.
2, You should aim at submitting at least one article a month to keep your name in front of editors but never more than two a week (eight a month) or you may overwhelm them or worse, bore them to tears. They want a nice steady trickle.
3, Publishers are looking for quality Articles that bring value to readers, and remember that your articles are representing YOU on the internet!
4, Articles are just that, they are not Advertisements for you or your website. If a publisher gets the impression that you are just writing ads, they may never look at anything from you in the future.
5, Write about your niche and the TOPIC of your website, provide information that your target readers will find helpful and informative. Remember, you cannot mention your website in the body of your article but you can certainly address issues that are on the minds of your target market.
6, Spend time perfecting your resource box, that's the appropriate spot to promote your website, your products and your business. Correctly written, this can become a magnet for links to your site.
7, Once you have finished your article, leave it for a while, maybe overnight. Then proofread it and proofread it and proofread it again before submitting it for publication. You will be amazed at how much you can improve its readability and construction after a good nights sleep.
8, To distribute your work, you should concentrate on one or more of the following; Ezine Editors; Announcement Lists and Article Directories. You can find these via the search engines or if you are lazy like me, for a small fee you can use www.SubmitYourArticlesOnline.com an Automated Article Submission Service.
9, By using an Automated Service, your Article will be submitted to thousands of suitable publishers on a regular basis.
10, Do not be impatient; you will not get tons of instant traffic overnight. This is a PROCESS, not an EVENT! Start sending Quality Articles on a Regular basis; keep your editors and your Target Readers informed and you will get a good return for your efforts.

Making Your Resource Box ... Work!

2009-06-01T19:11:00.000-07:00

By Steve Shaw

I see many free reprint articles where the author is missing out on countless high quality visitors simply because their resource box at the end of the article is not constructed effectively. This article will give you three main check points to ensure your resource box is always working to its maximum efficiency.

1. Ask Them To Click.

Seems very simple doesn't it? But it really is that simple. Unless you ask the reader to click on the link you have presented to them, they often just won't.

Of course you don't need to use language as direct as 'Click here' as this can often put the reader on the defensive whereas you are looking for a cooperative mindset where they click through because they want to. You can do it in a very subtle way, while still guiding the reader into clicking the link.

In fact, you have to tell them exactly why they should click the link.

For example, I often use an arrow before the link ("=>"), and use phrases such as "For further information, go to ...", or "Find out why ... at ...".

To illustrate the point, the following resource box offers no incentive whatsoever for the reader to click the link:

"Steve Shaw develops systems and software to help you succeed in your online business. [link here]"

By editing it in a simple way you can significantly increase the number of click-throughs:

"Steve Shaw develops systems and software to help you succeed in your online business. Find out more about how to publish articles for profit online with his popular free ecourse, available at: =>
[link here]"

You can see immediately that you would be far more likely to click the link in the second version of the resource box. Why?

- You can find out more about a topic you are interested in. - It's 'popular', which plays on the herd instinct. - It's free - you are not expected to commit to or pay anything.

So, three reasons why you would be more likely to click through on the link.

2. Relate it to the article.

I see many resource boxes that bear little relation to the content of the article, and unfortunately for the author, they are not going to maximize their results from the time they spent writing the article.

The content of the article is what attracts readers to it, i.e. you have a targeted readership based on it's content. The resource box should then play to this interest in order to encourage them to click through on the link. Otherwise, you lose the interest of the readership - they may have enjoyed your article, but you get nothing back in return.

This means in turn that the content of your article should relate to the content of the web site that you want to link to in the resource box.

As a simple example, if you write an article on fishing, the readers of the article will quite obviously be highly targeted for fishing. If your resource box then asks you to click through to a site about stamp collecting, you're playing on a chance that those interested in fishing will also be interested in stamp collecting, and you can bet it will be a very small minority.

You needed to write about stamp collecting in the first place so that the resource box was relevant.

You also need to relate the resource box directly to the content of the article, so that clicking through is a natural follow on to the content of the article. So use phrases such as "For more information", "To find out more", and so on.

3. Use A Single Link.

Too many authors use more than one link in the resource box, and this simply dilutes the effectiveness of having a single link. You don't have the space in a resource box to provide encouragement to the reader to click through on more than one link, and by providing more than one you can simply confuse the reader, i.e. there is no natural follow-on link to click after reading the article, so they will often not click at all and go elsewhere.

Many authors simply list two or three links in the resource box, which I consider a fairly pointless exercise.

Instead, stick to one, and focus all your efforts towards encouraging the reader to click this link. For maximum effectiveness, avoid hyped up or promotional language; just offer them further information that will be of interest to them.

Of course you can see below my own example of a resource box that utilizes all three points above. And by asking visitors to sign up to an email list, I don't just get a single click-through and then lose the visitor for ever, but build up the repeat visitors that are the life blood of any business.

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Steve Shaw develops systems and software to help you succeed in your online business. Find out more about how to publish articles for profit online with his popular free ecourse, available at: => Click Here http://www.takanomi.com/publish-articles.php

3 Ways To Dramatically Improve Search Engine Rankings (Part 1)

2008-12-08T19:08:00.000-08:00

By Steve Mitchell

From someone who has had all (yes all) his websites ranked on page one in the Top 5 search results for the Top 3 keywords I have targeted (and these are competitive, high traffic keywords), let me share with you now my thoughts on how to get highly ranked and get your websites listed amongst the top 10 search results for your keywords. I have a simple 3-Stage Approach to getting ranked high. Here, in Part 1, is my first Stage... To read the full article Click Here

Date of Article: 27Nov2008
Category: Internet Marketing/Online Business

3 Ways To Dramatically Improve Search Engine Rankings (Part 2)

2008-12-08T19:02:00.000-08:00

By Steve Mitchell

Following on from Part 1, here is Part 2 of '3 Ways To Dramatically Improve Search Engine Rankings' I have a simple 3-Stage Approach to getting ranked high in the search engines. Here, in Part 2, is my second Stage...

To read Steve's article in full Click Here

Date of Article: 03Dec2008
Category: Internet Marketing/Online Business

3 Ways To Dramatically Improve Search Engine Rankings (Part 3)

2008-12-08T19:01:00.000-08:00

By Steve Mitchell

Following on from Part 1 and 2, here is Part 3 of 3 Ways To Dramatically Improve Search Engine Rankings. I have a simple 3-Stage Approach to getting ranked high in the search engines. Here, in Part 3, is my third Stage...

To read Steve's article in full Click Here

Date of Article: 07Dec2008
Category: Internet Marketing/Online Business

Get More Free Traffic To Your Website

2008-12-07T17:43:00.000-08:00

By Steve Mitchell

Get More Free Traffic To Your Website: Improve Your Search Engine Rankings

The key is pretty clear - aim to get on page 1 of the search results, and then as high up the page (preferably in the top 3 results), which then gives you the greatest chance that your website will get seen and people will visit it.

To read Steve's article in full Click Here

Date of Article: 29Oct2008
Category: Internet Marketing/Online Business